Growing Local Food Markets with Food Connects
We are excited to announce the launch of our “Growing Local Food Markets in the Monadnock Region” crowdfunding campaign, through The Local Crowd Monadnock, this March. The goal of this online campaign is to raise $10,000 to go towards building Food Connects’ infrastructure and capacity to sell to larger, wholesale customers.
We partner with local farmers and food producers throughout the Monadnock Region to deliver their bounty to schools, grocery stores, hospitals, restaurants, and other businesses. Our work creates a vibrant food economy with a vision to make local food accessible to all community members. And to achieve this goal, food producers need access to larger markets, allowing them to scale up production and increase their revenue.
But it’s not as simple as selling to larger customers. “Many large-scale, wholesale customers in the community can only purchase from a limited number of approved vendors,” says McKenna Hayes, Food Connects Food Hub Operations Manager. “It is difficult, if not impossible, to become an approved vendor for small-scale, family-owned operations.”
“One of the neat things about dealing with Food Connects is having a single point of contact for the farmers,” says Troy Bellot, Executive Chef at Keene State College. “They’re a single point of ordering and have one portal to order, making things so much easier.”
“The restrictions to growing my business is the access to the marketplaces,” says Linda Rubin, owner of Frisky Cow Gelato. “I can’t get into larger markets as a little guy. I need a distributor that not only will work with me but has that third-party certification so it is easy for stores to bring in, not just my products, but lots of local Vermont and New Hampshire products.
With the Growing Local Food Markets in the Monadnock Region campaign, Food Connects will become an approved vendor for larger customers, allowing schools, grocery stores, hospitals, and restaurants to easily purchase from over 70 local farms and producers that sell through Food Connects.
Funds from this campaign will go towards portable hand washing stations, shelving and storage, staff training, and a third-party food safety certification and audit. As an approved vendor, we can distribute local products to larger customers—meaning local food is consumed by more community members across the region.
“Third-party food certifications are important to us for traceability of our food,” says Bellot. “That’s what it all boils down to. Knowing exactly where every cucumber, every tomato, every piece of fish we order—where that came from, the farmer who picked it, the boat that brought it in, everybody who handled it. The traceability of food is key to accountability and safety.”
“This money will have a major impact on our day-to-day operations,” says Hayes. “We will gain operational efficiencies, purchase required equipment, and formally integrate food safety procedures and record-keeping into our distribution systems. But, more importantly, this funding will enable us to overcome the barriers farmers and producers face when entering larger wholesale markets, and ultimately, grow our local food economy.”
Find more information at http://bit.ly/3aKEate. We will also offer a Happy Hour Hangout at Machina Arts Artbar in Keene on Thursday, March 26 for community members to learn more about this crowdfunding campaign.
Food Connects Unveils New Cooler & Freezer
Food Connects hosted our Ribbon Cutting Ceremony on December 12, 2019, at their Brattleboro Development Credit Corporation (BDCC) Business Park location to celebrate the unveiling of our new 1,000 square foot cooler and freezer.
Over 50 Food Connects’ staff, board members, funders, partners, customers, producers, and family members joined to celebrate this milestone. Guests sampled Food Connects’ products, prepared by Harley Sterling, School Nutrition Director of the Windham Northeast Supervisory Union, and his staff at the Farm to School Cafe. Richard Berkfield, our Executive Director, opened the evening with gratitude towards all of those who supported Food Connects throughout the years and, more recently, the Cooler Campaign.
“We moved in here a little over a year ago with a few ideas about how to turn this place into our new warehouse,” Richard told the crowd. “For a long time, we had masking tape on the floor representing two large boxes, one frozen, here and another cold there. As you might imagine, we felt constrained. And the reality was the cooler wasn’t going to be big enough for our growth trajectory and we would have to do something again soon. It didn’t feel right.”
Our team knew the space had the potential to help the organization grow, getting more local food to more community members in the region. With the help of the BDCC, we were able to identify a space adjacent to our offices for expansion.
“At the BDCC we are always on the lookout for folks and businesses that have a bit of a growth mindset—that’s definitely Food Connects,” remarked speaker Adam Grinold, Executive Director of the BDCC. Our organizations have worked together for several years in support of workforce development around food systems. “[They’re] already a job creator with 14 people supporting the mission here, this new location has tripled the storage capacity, it’s close for both collection and distribution access. Food Connects is more than just a food distribution company, they are food systems leaders.”
The support from the BDCC has been invaluable in getting Food Connects where we are today and with the funding from the High Meadows Fund as well as many other generous individuals and businesses, we raised $200,000 to make our dream of an expanded Food Hub become a reality.
Gaye Symington, President of the High Meadows Fund, also spoke at the event. The High Meadows Fund promotes vibrant communities and healthy natural ecosystems in Vermont. Their Farm to Market Initiative is focused in particular on increasing the sale of Vermont farm and food products through wholesale and institutional markets that recognize, and are willing to pay for, the value of fresh, healthy local food.
“Food Connects matters,” remarked Gaye “because they are focused on buyers who value high-quality food. Food Connects matters because they make sure a greater share of the consumer’s food dollar can get back to the farmer. And Food Connects matters because as they demonstrate this approach can work, they nudge the rest of the food distribution system to better serve farmers and producers as a key element of the food system.”
Food Connects’ new cooler and freezer will allow us to offer our wholesale customers—including schools, hospitals, independent groceries, and business food programs—more options for using local products in place of commodity foods. This increase in capacity will allow us to build market channels for more producers and consumers in Southern Vermont and New Hampshire, the Upper Valley, and Western Massachusetts. And the timing of the new facility couldn’t be better—Food Connects hit over 30% growth for the second year in a row, totaling over $550k in local sales for 2019.
“We have so much gratitude to all of our many partners and supporters,” said Richard. “Producers, customers, donors, staff, board, and other advocates along the way have gotten us to this point. We are excited for the impacts our expanded Food Hub will have on our local economy and to bring you more local food.”
To watch the Ribbon Cutting Ceremony online and see pictures from the event head to www.facebook.com/FoodConnects
Cooler Campaign: Progess Update
Have you heard about our Cooler Campaign? We are in the process of building a 1,000 square foot cooler and freezer space that will allow us to triple the amount of local food we are able to deliver to local schools, restaurants, hospitals, independent grocery stores, and other businesses.
The fundraising campaign is off to a great start. Our goal is to raise $200k and, so far, we secured $150k through grant funding and an additional $20k from community members. We are closing in on the remaining $30k and are looking to the community to fill the gap. A huge THANK YOU is certainly in order.
As for the cooler—there is a lot of noise, the sweet sound of progress, from the space adjacent to our offices. The cooler box is built, the refrigeration units are installed. Most of the electrical is complete and the whole unit still needs to be tested. The floors are as good as new—they were ground to remove chipped paint, flattened and repaired, and then densified and sealed for protection and long life.
McKenna Hayes, our Operations Manager, is excited about the motion detector high efficiency LEDs lights that are now installed—making her job much easier. A new electric sliding door will be installed to make it easy to go in and out—as well as a roll up door for the exterior. We plan to add innovative remote entry for farms and others to drop or pick up product after hours with a full audit trail.
Our fire notifiers our installed, but we’re still waiting on sprinklers. Really? Sprinklers in a freezer? Frozen food is flammable? Call the fire marshall! Just kidding! Safety for our staff, the food, and neighbors at the BDCC Business Park is a top priority.
We are so excited for the construction to be complete, but the project will certainly not be over. We will have to move our inventory into the new space and develop new delivery, receiving, and safety procedures to ensure that we can get the food to community members in the same reliable fashion we have been.
Looking to learn more about or support the project? Contact us today!