It’s early March of 2022, and after a long hiatus during the height of COVID-19, the Food Connects Sales Team is finally hitting the road with producers. I meet Beth Lewand, Food Connects Food Hub Sales Associate, and Linda Rubin, the woman behind Frisky Cow Gelato, at Linda’s house in Keene, NH. We’re driving out to meet potential customers in the Bradford and Southeast New Hampshire service area—one of our Thursday delivery routes.
It’s National Farm to School Month, and our Food Hub is excited to celebrate our partnerships with local schools. Did you know that we deliver regionally grown food to more than 30 schools in our area? Each new school we work with means more students have access to local and nutritious foods.
Since July 2021, K-12 schools have purchased nearly $100,000 in local products from Food Connects—that’s more local dollars going back to our community and farmers! Vermont public schools alone totaled over $70k, $43k of which came from Vermont producers.
The Windham Northeast Supervisory Union’s (WNESU) Farm to School Cafe is a major contributor to this success. Over the summer, Harley Sterling, the School Nutrition Director for WNESU, and his team made weekly food boxes for hundreds of kids, ensuring all students had access to food throughout the summer. Stay tuned for more about this project! Or check out their holiday highlight or Cafeterias Unknown feature.
Other than these great stories, we’ve introduced some new, school-focused products to schools.
The Bread Shed: “Humble Whole Wheat Loaf”
At 54% whole wheat, this product meets USDA regulations for the National School Lunch Program.
We distributed samples to schools and sold over 200 loaves since the start of the school year.
Miller Farm: 8 oz bottles of whole milk
Since late August, Food Connects has already sold more than 600 bottles to school.
The bottles work well in private schools and as a special feature or part of “a la carte” sections in public schools.
If you haven’t heard already, there is a new local food purchasing incentive for schools in Vermont. “Act 67 created a pilot program that would temporarily establish a tiered incentive for public schools to purchase food from Vermont’s farmers: buy 15% local products, receive 15 cents back for every lunch served. The law also creates 20% and 25% tiers.” This means that the more local food purchased and the more students served, the more school nutrition programs benefit. And our Food Hub is ready to help by providing a plethora of quality Vermont products through our wide network.
Since the start of September, Vermont public schools have purchased over $14k food from Food Connects. Between already established purchasing practices and the new local purchasing incentive, $11k of these sales are from Vermont producers—totaling over 75% of purchases. Some of the farms and producers that are seeing sales to local schools include:
Eggs from Maple Meadow Farm in Salisbury, VT
Apples from Dutton Berry Farm in Newfane, VT, and Green Mountain Orchard in Putney, VT
Pears from Champlain Orchards in Shoreham, VT
Yogurt from Green Mountain Creamery in Brattleboro, VT
A variety of veggies from Harlow Farm and Allen Brothers in Westminster, VT, in addition to Milkweed Farm in Guilford, VT
We also have a new partner in Karen Russo, Director of the Child Nutrition Program at Orange Southwest School District. Karen started ordering from Food Connects at the start of the 2021-22 school year, and her passion to feed her students nutritious and local foods has been evident from the start of our partnership. In her first month of deliveries alone, she has purchased a wide variety of fruits and veggies, including local apples, pears, carrots, corn, peppers, tomatoes, and so much more! In partnership with their Farm to School Coordinator, they will be making kale chips to serve over 400 kids across all of their elementary schools.
We’re so excited that the school year is off to a great start. We can’t wait to see where our partnerships and local food purchasing incentive take us this school year!
Food Connects is excited to welcome Tom Brewton to the Food Hub team as Food Connects’ first Local Food Institutional Sales Associate. In this new position, Tom will work to help Food Connects better serve institutions in our area—including K-12 schools, colleges, universities, and healthcare facilities—in their goals to increase purchasing of local and regional foods.
Tom joined the Food Connects team in mid-January and previously worked at the largest grocery wholesaler in the U.S, C&S Wholesale Grocers. Tom is excited to make the shift to focus on New England’s regional food system.
What interested you most about Food Connects and why are you excited to start working here?
What interested me most about Food Connects is its strong and growing presence as a key player in the supply chain of New England’s local food system. I am excited to start working at Food Connects to leverage my corporate sales experience and passion for philanthropy and community service to drive sustained growth and distribution of the Food Hub.
Why is the local food movement important to you?
In my role as the Local Food Institutional Sales Associate, I will have the opportunity to directly impact the health and wellbeing of our youth by increasing the distribution of New England’s local produce into our schools. I grew up in inner-city Pittsburgh, PA, and attended an underfunded public high school. While I was fortunate to come from a stable household, I understood that some of my peers didn’t have the means to access healthy foods. My background is what will fuel me to work hard in contributing to a more just food system.
What do you see for the future of Food Connects and what you will do here?
I am eager to first access the wealth of knowledge from my colleagues in regards to our existing customer relationships and then work with them to sell the mission and services of the Food Hub to new customers. It’s exciting to join Food Connects during a season of significant growth. I’m looking forward to doing my part in enabling Food Connects to achieve its sales targets! As Food Connects continues to expand its customer base, I am looking forward to strategizing with my colleagues on ways to sustain its growth while living with our values as an organization.
How will your other food industry experience impact your work at Food Connects?
Previous to Food Connects, I worked for the largest wholesale grocery company in the United States, C&S Wholesale Grocers, where I managed relationships with more than 100 manufacturers. I look forward to using my technical and interpersonal skills I learned in my previous role to promote the Food Hub.
How do you spend your time outside of work?
I enjoy making pottery and hope to be selling my work in the near future! I also enjoy all things outdoors including cliff jumping, hiking, camping, and skiing. Once a vaccine is publicly distributed, I look forward to participating in local theatre again!
What is your favorite or least favorite food?
It’s hard to pick, but one of my favorite foods is tacos from Three Stones.
If you were stuck on a desert island, what book would you bring with you?
The entire Harry Potter series.
What’s the best single day on the calendar?
The day I got married to my beautiful, talented wife, Carissa, July 21st.
Food Connects is excited to welcome Beth Lewand to their team as their Food Hub Sales Associate.
Beth joins the team with over 10 years of experience in the food industry. Most recently she was the Operations Manager at Cricket Creek Farm, a grass-based dairy and artisanal cheese producer in Williamstown, MA. Previously, she and her husband Chris founded, owned, and operated Eastern District, a food shop specializing in craft beer and artisanal cheese, in the Greenpoint neighborhood of Brooklyn, NY.
“I think my experience as both a producer and a buyer will give me a greater understanding of our partners' needs, and hopefully help me to help them succeed,” says Beth. “I love the fact that this is a nonprofit food hub, rather than a traditional distributor, and that education and other community efforts are prioritized.”
Food Connects focuses on local food, so we asked Beth why the local food movement was important to her. “I care about it for so many reasons: because of its impact on environmental and economic sustainability; for its potential to deliver fresh, healthy food throughout the community; and because of the simple joy it brings us to connect with the land and the people who feed us.”
Beth’s passion for local food and drive to increase its impact will help propel Food Connects into the future. As a rapidly growing organization, it is important to continue to diversify products and increase the number of local producers and customers they work with. Beth’s experience will help bring on new customers and partners, offer more local products, and expand the network that Food Connects is a part of.
When Beth isn’t working with Food Connects she spends time gardening, cooking, listening to music, sewing and other textile arts, hanging out with her husband and cats, and spending time outdoors. And her favorite food, by far, is cheese! She’ll fit right in with the rest of the Food Connects crew!
And now some of the fun stuff:
If Beth was shipwrecked on a deserted island, but all her needs—such as food and water—were taken care of, she would bring along a universal jukebox and a gigantic set of Legos. And when she was little she wanted to be everything when she grew up—from a doctor to a ballerina, to a window display designer. “Oddly I never daydreamed about the food business as a kid, but now I know it's the best!”
“I'm grateful to the Food Connects crew for a warm welcome, and I'm really looking forward to meeting all of our customers, producers, and partners!” And we are excited to have you on our team, Beth!